Russia: Successes and Challenges in....Jan 19, 2012
Guest: Sergei Umnyashkin, Vice Rector, National Research University of Electronic Technology (formerly Moscow Institute of Electronic Technology (MIET)) Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. Today’s Show There is an international need for well-educated, well-prepared engineering graduates from universities around the world. The future of the worldwide electronics industry depends on these new [...]
How Far We’ve Come, Where We’re Going –....Dec 15, 2011
Guests: John Goodenough, Vice President, Design Technology and Automation, ARM; Jim Hogan, Private Investor; Mark Templeton, President, Scientific Ventures, LLC; Michael Keating, Synopsys Fellow (retired), Author of the Low Power Methodology Manual; Shay Gal-On, Director, Software Engineering, EEMBC; Shishpal Rawat, Chair, Accellera. Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide [...]
How Engineers can Benefit from LinkedInNov 17, 2011
Guest: Adam Trachtenberg, Director of Developer Network at LinkedIn Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys, Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc. Today’s Show Currently, there is debate in our industry about whether social networks benefit engineers in their work. We invited Adam Trachtenberg to come share [...]
Solving SoCs’ Bedeviling Time-to-Market....Oct 24, 2011
Guest: Jack Greenbaum, Director of Engineering, Advanced Products, Green Hills Software Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc. Today’s Show System on Chip design is both a hardware and software ordeal. Jack Greenbaum has much experience with both sides and shares [...]
Upgrade to Conversation CentralOct 07, 2011
Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. Today’s Show Synopsys is upgrading Conversation Central to enhance our listeners’ audio experience.
Embedded Design: Managing the....Sep 15, 2011
Guest: Kumaran Santhanam, CEO of Total Phase Host: Yvette Huygen, Director, Worldwide PR & Corporate Communications, Synopsys Today’s Show We were very excited to welcome Kumaran Santhanam into our studio for this episode of Conversation Central to talk about embedded design. Over ten years ago, Kumaran was an embedded systems consultant who designed systems for [...]
Summer Rerun: The New Publishing....Aug 18, 2011
Guests: John Donovan, Editor/Publisher Low-Power Design and author of Donovan’s Brain blog, John Reardon, President, The RTC Group Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc. Today’s Show This episode of Conversation Central features a summer rerun of The New Publishing Paradigm, an [...]
Leadership and Survival: A Story from....Jul 21, 2011
Guest: Carol Hallett, Vice President Worldwide Sales, Real Intent Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc. Today’s Show The March 2011 earthquake and tsunami in Japan were devastating. Carol Hallett was in Tokyo’s Narita airport when the magnitude 9.0 earthquake (and subsequent [...]
The Voices of DAC: 48th DAC—It’s a....Jun 29, 2011
Guests: Daniel Nenni, Founder, The Semi Wiki Project and Kevin Morris, Editor, Electronic Engineering Journal Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Today’s Show For the last Conversation Central at the 48th DAC, we invited Daniel Nenni and Kevin Morris to the show. They talked about what was the biggest news they heard at [...]
The Voices of DAC—Talking Tech with....Jun 28, 2011
Guests: Andrew Ng, graduate, Rancho Bernardo High School, San Diego, CA, Scarlett Chen, graduate, Rancho Bernardo High School, San Diego, CA and Aria Fariborzi, graduate, Rancho Bernardo High School, San Diego, CA Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Today’s Show We invited three new graduates from Rancho Bernardo High School in San Diego [...]
The Voices of DAC—Social Media....Jun 27, 2011
Guest: Kathy Schmidt Jamison, Author, Social Media Geek-to-Geek: Practical Insights for Technology Marketers Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Phil Dworsky, Director, Strategic Alliances, Synopsys & Publisher, Synopsys Press Today’s Show Social Media marketing is spreading. Major corporations are using it successfully to reinvent the way they market products to their customers. But [...]
The Voices of DAC: Silicon Schedule—on....Jun 24, 2011
Guest: Naveed Sherwani, President, CEO and co-founder of Open-Silicon Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Today’s Show Silicon is rarely delivered on schedule, and this challenge is near and dear to all the hearts in the industry. Open-Silicon has a goal of [...]
The Voices of DAC—Good, bad and useless....Jun 23, 2011
Guest: Himanshu Bhatnagar, Executive Director, ASIC Design, Mindspeed Technologies Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Today’s Show Verification is often considered the bottleneck in chip design. Himanshu talks about how to alleviate this bottleneck and what new methods are available for System-on-Chip. Listen to why he thinks a disciplined approach to chip design [...]
The Voices of DAC—A chip in your brain?Jun 22, 2011
Guest: Jan Rabaey, Donald O. Pederson Distinguished Professor, UC Berkeley Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Today’s Show Sitting on the couch for one of the most exciting shows on Conversation Central, UC Berkeley Professor Jan Rabaey talked about a fascinating technology [...]
The Voices of DAC—Complexity of the....Jun 21, 2011
Guest: Ajay Lalwani, Vice President of Strategic Sourcing, eSilicon Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Today’s Show This conversation features eSilicon’s Ajay Lawani who talks about major challenges facing today’s silicon supply chain. He specifically speaks to how the increasing complexity at [...]
The Voices of DAC–EDA heads for the....Jun 20, 2011
Guest: Dan Lindblom, Select Account Manager, Cisco Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Mark Williams, Director, Solutions Marketing, Synopsys Today’s Show We had a full audience for our “EDA heads for the clouds” show at the 48th Design Automation Conference with special guest Dan Lindblom from Cisco. Dan discussed the hot topic [...]
The Voices of DAC—Awesome semiconductor....Jun 17, 2011
Guest: Jim Ballingall, Vice President, Marketing, GLOBALFOUNDRIES Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Kevin Kranen, Director, Strategic Alliances, Synopsys Today’s Show Jim Ballingall of GLOBALFOUNDRIES joins us for our second live streamed video show. He touches on a wide variety of interesting topics. Learn what’s compelling about GLOBALFOUNDRIES 28nm technology. Discover what [...]
The Voices of DAC—Is verification....Jun 15, 2011
Guests: John Blyler, Editor in chief of Chip Design and Embedded Intel magazines and the editorial director of Extension Media, Jim Miller, Corporate Vice President of Design Engineering, AMD, David Park, Director, Solutions Marketing, Synopsys and Holly Stump, Chair, Women in Electronic Design Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Today’s Show Verification challenges continue to [...]
The Voices of DAC—What on earth does....Jun 14, 2011
Guests: Paul McLellan, author of EDAgraffiti, editor in chief of DAC Knowledge Center and Jim Hogan, Private Investor Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Audio recording of this show available here and for download on iTunes: Today’s Show Jim and Paul are passionate about the topic of realizing SoCs. They have both been [...]
The Voices of DAC—TSMC delivers....Jun 14, 2011
Guest: Tom Quan, Deputy Director, Design Methodology & Service Marketing, TSMC Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Phil Dworsky, Director, Strategic Alliances, Synopsys & Publisher, Synopsys Press Today’s Show Tom Quan joins us in one of our last shows at the 48th Design Automation conference to talk about the big news that his [...]
The Voices of DAC—Standards: systematic....Jun 13, 2011
Guest: Shishpal Rawat, Chair of Accellera Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Today’s Show The Chair of Accellera, Shishpal Rawat, offered insights into the standard creation process in design automation. Discover details about Accellera’s documented standardization process and what happens if a group does not follow it. Find out about Accellera’s active standards [...]
The Voices of DAC—Design challenges for....Jun 13, 2011
Guest: Wilfried Steiner, Senior Research Engineer, TTTech Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Frank Schirrmeister, Director, Product Marketing, System-Level Solutions, Synopsys Today’s Show We started our first Monday morning show at the 48th DAC by welcoming Wilfried Steiner onto the Conversation Central couch. This lively discussion gave Wilfried the opportunity to touch [...]
The Voices of DAC—Driving chip design....Jun 07, 2011
Guest: Ching-Cheng Chai, Marketing Manager, TSMC Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Phil Dworsky, Director, Strategic Alliances, Synopsys & Publisher, Synopsys Press Today’s Show Ching-Cheng discusses how IP (Intellectual Property “building blocks”) and system-level design are evolving to enable chip design at 20nm and beyond. He also talks about how IP and [...]
The Voices of DAC—The 48th DAC chair....Jun 06, 2011
Guest: Leon Stok, IBM, General Chair 48th DAC Hosts: Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc. Today’s Show Who could be a more perfect guest in our Voices of DAC series than Leon Stok, the General Chair of this years [...]
The Voices of DAC—Welcome to....Jun 05, 2011
Guests: Hannah Watanabe, New Media Specialist, Synopsys and Darcy Pierce, New Media Specialist, Synopsys Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys The New Media team at Synopsys introduces this year’s Conversation Central at the 48th DAC. Conversation Central will bring 16 shows to you in a series called The Voices of DAC. Within this [...]
Women Up to the ChallengeMay 19, 2011
Guests: Holly Stump, Chair, Women in Electronic Design and Carol Hallett, Vice President Worldwide Sales, Real Intent Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc. Today’s Show We had a very lively discussion on Conversation Central this morning! Karen and Yvette were excited [...]
Don’t Get Stuck on Chips any Longer –....Apr 21, 2011
Guest: Jan M. Rabaey, Donald O. Pederson Distinguished Professor, UC Berkeley Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. Today’s Show In this broadcast, Conversation Central discussed one of the largest problems in high tech: how to design, deploy and manage increasingly complex systems. Our Knowledgeable guest Jan M. Rabaey, a Donald O. Pederson [...]
A Presidential View of the IEEE....Mar 17, 2011
Guest: Steve Mills, President, IEEE Standards Association Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. “A standard is a technical specification that is a result of a collaborative effort by a cross section of interested individuals from an industry . . . it’s produced through a consensus process where you get as close to [...]
Meet the Prototypers!Mar 02, 2011
Guests: Doug Amos, Business Development Manager, Solutions Marketing, Synopsys Inc., Rene Richter, Corporate Application Engineering Manager, Synopsys Inc., and Austin Lesea, Principal Engineer, Xilinx Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc., Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys Inc. and Phil Dworsky, Director, Strategic Alliances, and Publisher, Synopsys Press, Synopsys [...]
The 2011 Design and Verification....Feb 17, 2011
Guest: Dr. Ambar Sarkar, DVCon 2011 Technical Program Chair and Chief Verification Technologist at Paradigm Works, Inc. Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc. Today’s Show On this rainy February morning, Conversation Central welcomed DVCon 2011’s Technical Program Chair, Dr. Ambar [...]
Pat Pistilli’s IMPACT: Hear from the....Jan 20, 2011
Guest: Pat Pistilli, Chairman of MP Associates Inc. and 2010 Phil Kaufman Award winner Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc. Today’s Show Conversation Central had a change of scenery as we had the privilege of escaping our Mountain View recording [...]
Season of Sharing: Companies Giving....Dec 16, 2010
Guest: Jennifer Cullenbine, CEO and Founder of Family Giving Tree Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc. Today’s Show Conversation Central took on a more festive feel on this broadcast with guest Jennifer Cullenbine, CEO and Queen Elf of The Family [...]
A New Collaboration for the....Nov 18, 2010
Guest: Daniel Nenni, Strategic Foundry Relations Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Yvette Huygen, Director, Worldwide Public Relations and Corporate Communications, Synopsys, Inc. Today’s show We had an interesting discussion with Dan Nenni about social media in the semiconductor and electronic design automation industries. Dan shared some of his extensive experience [...]
Clouds and Cash in an Internet-enabled....Nov 11, 2010
Guests: Eric Duprat, GM Mobile, PayPal, and Ian Ferguson, Director, Enterprise Computing, ARM Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Phil Dworsky, Director, Strategic Alliances, and Publisher, Synopsys Press, Synopsys, Inc. Today’s Show In the second special session of Conversation Central at ARM Techcon the guests discussed “The Cloud” and how it [...]
Collaboration: The Gateway to 20nm and....Nov 10, 2010
Guests: Dr. John Heinlein, Vice President of Marketing, Physical IP, ARM and Walter Ng, Vice President, IP Ecosystem, GLOBAL FOUNDRIES Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Phil Dworsky, Director, Strategic Alliances, and Publisher, Synopsys Press, Synopsys, Inc. Today’s Show Conversation Central had the honor of being invited to ARM TechCon to host [...]
The New Technology Dating Cycle:....Nov 02, 2010
Guests: Simon Segars, EVP and General Manager, Physical IP division at ARM, and Ron Wilson Director of Content/Media for UBM Electronics (formerly EE Times Group) Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Inc. and Phil Dworsky, Director, Strategic Alliances and Publisher, Synopsys Press, Synopsys Inc. Today’s Show In this Conversation Central we talked about technology and [...]
System-Level Tool Interoperability in....Oct 21, 2010
Conversation Central was broadcast in front of a live audience at the 23rd Interoperability forum in Santa Clara, CA today. Our host, Karen Bartleson, had the pleasure of interviewing our knowledgeable guests, Jose Corleto and Will Strauss. Jose Corleto is the Sr. Director of Engineering at Qualcomm’s CDMA Technologies Chipset Division, where he is responsible for wireless chipset architecture definition; system [...]
Building Trusted PartnershipsSep 16, 2010
Dr. Alex Shubat, CEO of Virage Logic, chats with Conversation Central hosts Karen Bartleson and Rick Jamison about trusted partnerships: what they are, how to create them, and how to sustain them. He shares his insights on the evolution of the semiconductor IP industry and the challenges we’ll face in the future. Listen as Alex describes [...]
Cooper & Chyan Technology: The $1B BlipAug 19, 2010
Jack Harding, co-founder of eSilicon, chats with Conversation Central hosts Karen Bartleson and Rick Jamison about one of the biggest EDA acquisitions in history that you might not have heard of: Cadence’s acquisition of Cooper & Chyan Technology in 1997. Hear the story of how this family- and employee-owned business took a 24-month journey from [...]
A Conversation with Brian FullerJul 21, 2010
Our first post-DAC show on Conversation Central aired this morning. It was great – the 30 minutes just flew by! If you missed it, don’t worry. The show was recorded and is ready for listening here. A Conversation with Brian Fuller – Social Media and Engineers – Jul 22,2010 Our esteemed guest today was Brian [...]
Sneak Peek: What’s Next for....Jun 16, 2010
Guest: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Host: Rick Jamison, Social Media Strategist, Synopsys DAC 2010 is over, but Conversation Central will live on! Featuring a new guest the third Thursday of every month, Conversation Central will bring many new and interesting topics to its listeners. Hear from Karen Bartleson the plans in store [...]
Envisioning 3D-IC FutureJun 16, 2010
Guest: Pol Marchal, Principal Scientist, IMEC (Interuniversity MicroElectronics Center) Host: Mark Williams, Director, Solutions Marketing Learn from Pol Marchal about the viability and cost-effectiveness of 3D technology as he gives his honest opinion of both the benefits and challenges of this technology. Envisioning 3D-IC Future This radio show was originally recorded at the Synopsys exhibition booth [...]
Women’s Challenges in EDAJun 16, 2010
Guest: Holly Stump, Vice President, Marketing, Jasper Design Automation Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Karen Bartleson interviews Holly Stump to discuss the issues that women face today in the corporate world, specifically within the EDA industry. As the female enrollment in computer science and engineering programs in universities are no longer on [...]
Open Perspectives on SiliconJun 16, 2010
Guest: Naveed Sherwani, CEO Open Silicon Host: Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances, Synopsys Naveed Sherwani openly discusses topics such as verification IP and what to look for in IP. Learn about the idea behind Open Silicon and how IP plays into its business model. Open Perspectives on Silicon Links to topics [...]
A New Era of SoC DesignJun 16, 2010
Guest: Subramani Kengeri, VP, Design Solutions, GLOBALFOUNDRIES Host: Phil Dworsky, Director, Strategic Alliances, Synopsys Subramani Kengeri talks about his position as the VP of Design Solutions at GLOBALFOUNDRIES and his perspective on the growing trends across design engineering. A New Era of SoC Design Links to topics referenced in the show: GLOBALFOUNDRIES This radio show was [...]
IEEE-ISTO: Standards Beyond StandardsJun 16, 2010
Guests: Peter Lefkin, Marketing and Business Development Executive, IEEE-ISTO and Marco Migliaro, President and CEO IEEE-ISTO Host: Yatin Trivedi, Standards Director, Synopsys If you have wondered what IEEE-ISTO is, this is your chance to find out. Peter Lefkin and Marco Migliaro explain how IEEE and ISTO work together and the value they can provide. Learn [...]
Don’t Panic (How SoC Costs Will Come....Jun 15, 2010
Guest: Gary Smith, Founder and Chief Analyst for Gary Smith EDA Host: Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances, Synopsys Gary Smith gives his perspective on the industry over the years. Don’t Panic (How SoC Costs Will Come Down) Links to topics referenced in the show: Gary Smith EDA This radio show was [...]
Future Faces of DACJun 15, 2010
Guest: Sachin Sapatnekar, Professor, University of Minnesota; General Chair DAC 2010 Host: Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances, SYnopsys Learn from directly from the General Chair for DAC 2010, Sachin Sapatnekar, why it takes a whole year to plan DAC. Sapatnekar shares how he first became involved with DAC, what it is [...]
Portrait of an InnovatorJun 15, 2010
Guest: Bernie Meyerson, IBM Fellow; Vice President, Innovation & Global University Relations Host: Bruce Jewett, Sr. Director, Business Development, Synopsys Bernie Meyerson explains why he thinks IBM has been able to stay in a leadership position over the years and give very valuable advice to engineering student preparing to enter the workforce. Meyers also addresses [...]
The Impact of Commercializing ResearchJun 15, 2010
Guest: Randy Bryant, Current Phil Kaufman Award Winner; Dean and University Professor, School of Computer Science, Carnegie Mellon University Host: Rich Goldman, Vice President, Corporate Marketing and Strategic Alliances, Synopsys Randy Bryant talks about the research that he conducted which lead to his development of Formal Verification. Listen to his personal experiences and expertise with [...]
The Importance of IP StandardsJun 15, 2010
Guest: Ching-Cheng Chai, Marketing Manager, TSMC Host: Phil Dworsky, Director, Strategic Alliances, Synopsys When we talk about standards what are we talking about? Ching-Cheng Chai educates listeners about where IP standards come from and the trends that have been set over time. Chai also provides information for understanding the real total cost of IP and [...]
Living in a Standards WorldJun 15, 2010
Guest: Shrenik Mehta, Accellera Chair Hosts: Yatin Trivedi, Standards Director, Synopsys and Karen Bartleson, Sr. Director, Community Marketing, Synopsys Learn from Shrenik Mehta information about how Accellera was formed, how Accellera standards become IEEE standards, and much more. Living in a Standards World This radio show was originally recorded at the Synopsys exhibition booth at the [...]
IEEE-SA Standards EverywhereJun 15, 2010
Guest: Dennis Brophy, Member IEEE-SA Board of Governors, Director, Business Development, Mentor Graphics Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Discover from Dennis Brophy how IEEE fits into the bigger picture of global organizations. Furthermore learn how IEEE’s patent policy protects people and their property as well as provides an open consensus, plus much [...]
UVM: Verifying the UniverseJun 15, 2010
Guest: Co-chairs, Accellera VIP-TSC: Tom Alsop, Senior Design Automation Engineer, Intel Host: JL Gray, Vice President, Verilab Learn what UVM is and discover the process of adopting UVM. Tom Alsop educates listeners on how to make a smooth transition to UVM and what the process is for developing the right methodology for using UVM. UVM: [...]
Security Standards for the CloudJun 14, 2010
Guests: Jeff Green, Senior Vice President McAfee Labs, McAfee, and James Wendorf, IEEE-SA Industry Connections Program Manager Hosts: Harry Gries, Social Media Specialist and Customer Support, Xuropa, and Karen Bartleson, Sr. Director, Community Marketing, Synopsys Learn from Jeff Green about the standard efforts happening at IEEE around the measurement of cloud security. Learn about the differences [...]
Archangel Gabe Debates with Karen about....Jun 14, 2010
Guest: Gabe Moretti, Industry Analyst, GabeOnEDA Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Gabe Moretti honestly shares with Karen Bartleson his opinions about her book, The Ten Commandments for Effective Standards: Practical Insights for Creating Technical Standards. Both standards experts discuss topics such as solutions to getting standards out faster, the effectiveness of a [...]
Standards ComplianceJun 14, 2010
Guest: Alpesh Shah, Strategic Business Development Manager, IEEE Conformity Assessment Program Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys Why is compliance to standards important? What happens when a company does not comply to a standard? Hear Alpesh Shah’s answer to these two questions and many more. Standards Compliance Links to topics referenced in the [...]
Synopsys Press Business Series Releases....Jun 14, 2010
Overview of the first book from Synopsys Press Business Series Guest Karen Bartleson Host Phil Dworsky Karen talks about how she became interested in industry standards and what drove her to start her blog The Standards Game. Learn how Karen then took her informal blog and translated it into her formal book, The Ten Commandments [...]
Social Media in EDAJun 14, 2010
Guests: Karen Bartleson and Rick Jamison, Synopsys Host: Ron Ploof, Executive New Media Strategist, OC New Media; Author, Read This First Karen Bartleson and Rick Jamison define what the term “community” means to them and how they have translated that into an online strategy at Synopsys. Get tips on where to start when considering social [...]
Humanizing Tech MediaJun 14, 2010
Guest: Kevin Morris, Editor in Chief, Tech Focus Media (FPGA & Structured ASIC Journal, IC Design & Verification Journal and Embedded Journal) Host: Sheryl Gulizia, Worldwide PR Manager, Synopsys Kevin Morris talks about the philosophy of Tech Focused Media, its unique style, and how it engages engineers and gets them involved on their site. Hear [...]
Integrity of the MediaJun 14, 2010
Guests: Ed Sperling, Editor in Chief, Low-Power Engineering Community / System-Level Design, and John Blyler, Editor in Chief, Chip Design / System-Level Design Host: Karen Bartleson, Sr. Director, Community Marketing, Synopsys With so much information going online, how do you know who to trust? Ed Sperling and John Blyler address this issue in terms of [...]
The Embedded JournalistJun 14, 2010
Guest: Mike Santarini, Editor and Publisher, Xcell Journal, Xilinx Host: Lori Kate Smith, Partnership Marketing Manager, ARM Mike Santarini feels that his job is to serve his readers. Listen to him as he discusses how he does this and why he chose to work for Xilinx, a company that still uses print. The Embedded Journalist [...]
The New Publishing ParadigmJun 14, 2010
Guests: John Donovan, Editor/Publisher Low-Power Design and author of Donovan’s Brain blog, John Reardon, President, The RTC Group Host: Rick Jamison, Social Media Strategist, Synopsys As the generations shift the ways they receive information, how does that change print? John Donovan and John Reardon discuss why more and more things are moving online but why [...]
Building Technical Communities TodayJun 13, 2010
Guest: Ron Wilson, Executive Editor, EDN Host: Yvette Huygen, Director, Worldwide Public Relations & Corporate Affairs, Synopsys What does building a technical community mean today? According to Ron Wilson, a technical community gives contribution to a person’s sense of identity, is a place where people can get help, and a place where people can complain. [...]
Unconventional BloggingJun 13, 2010
Guest: Brian Bailey, Independent EDA Consultant; Author, Verification Vertigo blog Host: Harry Gries, ASIC Methodology and EDA Technology Consultant; Author, The ASIC Guy blog Listen to Brian Bailey as he talks about blogging and verification in the EDA industry and gives his perspective on the differences between the way journalists and bloggers approach something. Unconventional [...]
The People Side of EDAJun 13, 2010
Guest: Peggy Aycinena, Editor and Podcaster, EDA Confidential Host: Ron Ploof, Executive New Media Strategist, OC New Media; Author, Read This First Peggy Aycinena talks about how to bring out the people side of the EDA industry. The People Side of EDA Links to topics referenced in the show: EDA Confidential This radio show was [...]
Introduction to Conversation CentralJun 13, 2010
Co-hosts Rick Jamison and Karen Bartleson provide an overview of Conversation Central live from 47 DAC. Introduction to Conversation Central What is Conversation Central? It is a series of 30 minute radio talk programs that features guests of interest from all over the EDA industry. You can call in from all over the world with [...]